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Wendy's is an American international fast food restaurant chain. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following McDonald’s and Burger King.
As of November 2, 2023, there were 7,166 Wendy's outlets, of which 415 are company-owned and 6,751 franchised, 83% of which are in the United States.
How can Wendy's reward their customers and develop better retention with the competitive landscape rapidly evolving?
Define and deliver a new Loyalty experience for Wendy's in partnership with LevelUp while managing new revenue streams like Breakfast and Delivery through DoorDash integrations.
Wendy’s $15 million investment in its mobile app and loyalty program is paying off, President and CEO Kirk Tanner said during a Q1 2024 earnings call last week. The restaurant chain put an emphasis on digital experiences as a way to drive sales.
The number of monthly active users on Wendy’s app grew 40% from Q4 2023 to 6 million, according to Tanner.
Total loyalty program membership reached more than 40 million in Q1.Wendy’s app helps the restaurant chain offer better personalization. “We see it as a really positive tool to create this loyalty, and engagement allows us to understand our customer better,” Tanner said.